Dream Design Clients: Who I Design For & Why

Christina Lubarsky
Jun 5
4 min read

I’ve worked with all kinds of people doing meaningful work in the world — from solopreneurs launching heart-led ventures to nonprofits protecting wild places. What they share is a deep sense of purpose, and a desire to create something that’s not only successful but also soulful.

These are the clients I design for. The ones I feel most lit up by. The ones whose stories I understand — because in many ways, I’ve lived them too.

Here’s a look at the kinds of businesses and organizations I love working with, some of the unique challenges they face, and how I help them bring their brand to life through strategic, grounded, beautiful design.

Health & Wellness Brands
Environmental & Social Nonprofits
Food & Beverage Brands
Female Solopreneurs
Outdoor & Nature-Based Brands
Artisan & Ethical Goods

Health & Wellness Brands

Helping others heal starts with showing up clearly.

Wellness professionals pour their hearts into supporting others — whether through bodywork, coaching, therapy, yoga, herbal products, or holistic health services. But with so much care given outward, branding often ends up on the back burner.

As a 200-hour certified yoga teacher myself, I know the importance of creating spaces (digital or physical) that feel calming, intuitive, and aligned with your purpose. You want your brand to radiate trust and ease — and to stand out without shouting.

How I help: I create visual identities and websites that reflect your grounded presence and unique approach. Together, we’ll design a brand that speaks directly to the people you're meant to serve — and feels like an extension of your work in the world.

Environmental & Social Nonprofits

Your mission is mighty — your branding should be, too.

Nonprofits are the heartbeat of so much good in the world. You’re advocating, educating, organizing, and doing the behind-the-scenes work that drives real impact. But often, your messaging and visuals don’t fully reflect the scale and depth of your mission.

My background in conservation and sustainability (B.S. in Conservation & Resource Studies from UC Berkeley) means I speak the language of systems, ecology, and advocacy. I’ve worked in community education, permaculture, and nature connection — and I know how important clear, honest, inspiring design is for mobilizing support.

How I help: I craft visual identities and communication materials that build trust, amplify your story, and make your mission easier to share. Whether it’s an annual report, a donor packet, or a brand refresh — I help bring cohesion to your cause.

Food & Beverage Brands

Conscious food deserves conscious design.

You’ve sourced the ingredients, refined the recipe, poured your values into every step of your product — now it’s time for branding that reflects that care.

I’ve worked on organic farms and in farm-to-table kitchens. I know the world of heirloom seeds, fermentation, regenerative practices, and seasonality. And I know how to translate those values into visuals that resonate with modern, eco-conscious customers.

How I help: Whether it’s packaging design, a visual identity, or a website to tell your farm-to-shelf story, I help food and beverage brands connect with people who care as deeply about what they consume as you do about what you create.

Female Solopreneurs

You’re building something bold, beautiful, and completely your own.

Being a solo business owner is a wild, rewarding ride — and also one that can feel overwhelming. You’re juggling everything, doing your best to show up authentically, and figuring it out as you go.

I’ve been there. I’m a self-taught, self-made designer who started from the ground up. And I know how empowering it is to finally feel seen in your own brand — to have visuals that say, “this is who I am, and I’m proud of it.”

How I help: I guide women entrepreneurs through a strategic design process that brings clarity, confidence, and alignment. You don’t have to do it all alone — your brand deserves support, just like you do.

Outdoor & Nature-Based Brands

Your work gets people outside — your brand should reflect that same sense of awe.

You make products, services, or experiences that reconnect people with nature. But your branding might still feel a bit generic, or too polished for the rugged, real work you do.

As someone who rock climbs, hikes, and spends a lot oif time immersed in wild places, I feel deeply connected to brands that are rooted in land stewardship and adventure. I get your desire to keep things real, honest, and earth-conscious.

How I help: I build brand systems and websites that feel natural, tactile, and emotionally resonant — helping you grow without compromising your wild soul.

Artisan & Ethical Goods

Your product is a story — handcrafted, thoughtful, and deeply human.

You work with your hands. You honor process, texture, material, and meaning. Maybe your goods are small-batch, zero-waste, or rooted in cultural tradition. But translating that into branding that does it justice? That’s not always easy.

As an artist and maker myself, I understand how sacred your process is. Whether it’s natural clay, fiber, wood, or botanicals — I see the beauty and integrity in what you make.

How I help: I create branding and packaging that honors your craft and reflects the ethos behind it. Earthy, elevated, and meaningful — just like your work.